Downtown offers the best of Austin, amplified. This is where creativity and ingenuity meet to deliver the latest foodie hotspots, legendary live music venues, one-of-a-kind shops, and year-round outdoor fun. Rock out or relax – it’s your call. LET’S GO


Downtown is the epicenter of Austin’s 24/7 idea exchange. This is where enterprises headquarter and entrepreneurs incubate, all harnessing our city’s incredible talent pool, business-friendly infrastructure and uniquely collaborative culture. LET’S GO


Downtown Austin offers residences to suit any style, whether you’re renting or putting down roots. This is where city excitement meets creature comforts – your walkable new neighborhood puts both nightly entertainment and daily essentials within easy reach.LET’S GO


Plans and Reports

Blueprints for a bright future.

These master plans reflect a community vision for downtown development.


Republic Square – Master Plan and Phase II Construction, Ongoing

The City of Austin’s Parks and Recreation Department (PARD), the DAA, Austin Parks Foundation and a team of consultants led by Design Workshop are planning for the future of Republic Square – a vital historic square located at 4th and Guadalupe Streets.

Imagine Austin, 2012

This City of Austin comprehensive plan, developed through interactive community workshops, provides broad-level guidance on how the entire city will grow and develop into the future.

2012 Facilities Master Plan Report, 2012

Through this study, the Texas Facilities Commission quantified the significant economic potential of downtown's under-developed Capitol Complex area, located south of the University of Texas. State-owned property within the complex totals 122 acres, the equivalent of 70 city blocks.

Downtown Austin Plan, 2011

The Downtown Austin Plan, adopted by the Austin City Council in December 2011, articulates the community’s vision for downtown and maps out an implementation strategy for achieving that vision. The Plan sprang from a 5-year planning process led by the City of Austin.

Downtown Parks & Open Space Master Plan, 2011

The City of Austin and its consultants worked with the community to create a vision for great public spaces and to develop a strategy for implementing the community's vision. Components of the plan include park and open space inventory and assessment, short- and long-term improvements, programs and elements each space should support, how public spaces work as a system, researching best practices, and a funding strategy to achieve the goals.

Downtown Parking Studies

Background resources on downtown parking from 2009 and 2013.

Congress Avenue Vision Final Report, 2010

In 2010, the DAA led downtown stakeholders in a series of visioning workshops. This report details their input and opinions on what Congress should and could become, things that need to change in order to achieve the vision and how they and others can become involved.

Wooldridge Square: Lessons Learned from the 2013 Reopening of Wooldridge Square, 2014

A report summarizing lessons learned and suggested actions from the 2013 reopening of Wooldridge Square. Developed by consultant Ann S. Graham for the Downtown Austin Alliance.





Downtown Austin Retail Redevelopment Strategy, 2005

The Downtown Austin Alliance and the City of Austin retained Economics Research Associates to create a demand model based on demographics and spending patterns of three primary markets—downtown and nearby residents, downtown employees, and visitors (including convention center visitors, business visitors and tourists) —to determine how much retail downtown Austin can support.



2005 Heritage Austin: A Community-based Vision, July 2002

Launched at a time when downtown Austin was poised to boom, the goal of "Heritage Austin" was to develop a community-based vision to help guide future development while preserving our rich past.



Great Streets Master Plan, 2002

The Great Streets Development Program provides a mechanism to improve the quality of downtown streets and sidewalks, aiming ultimately to transform the public right-of-ways into great public spaces. The Master Plan outlines criteria and guidelines for projects.





R/UDAT (Regional/Urban Design Assistance Team)

R/UDAT Austin, January 1990

R/UDAT Austin: A Call to Action, May 1992

R/UDAT Revisited: A Call to Finish, October 1997

R/UDAT Review: Creating a Great Downtown, December 2000