Downtown offers the best of Austin, amplified. This is where creativity and ingenuity meet to deliver the latest foodie hotspots, legendary live music venues, one-of-a-kind shops, and year-round outdoor fun. Rock out or relax – it’s your call. LET’S GO


Downtown is the epicenter of Austin’s 24/7 idea exchange. This is where enterprises headquarter and entrepreneurs incubate, all harnessing our city’s incredible talent pool, business-friendly infrastructure and uniquely collaborative culture. LET’S GO


Downtown Austin offers residences to suit any style, whether you’re renting or putting down roots. This is where city excitement meets creature comforts – your walkable new neighborhood puts both nightly entertainment and daily essentials within easy reach.LET’S GO



Planning the Future

Helping shape the Downtown of tomorrow.


1. South Central Waterfront Vision Framework Plan
In June 2016, the Austin City Council adopted this plan, which provides a vision for the redevelopment of the prime, 118-acre South Central Waterfront area. The plan will take decades to implement and require sustained leadership from the public and private sectors.
2. Austin Convention Center Long-Range Master Plan
In early 2015, the Austin Convention Center Department completed its long-range master plan, which recommends expanding the Convention Center facilities. The preferred Convention Center design, a westward, non-contiguous expansion, is currently being considered by City of Austin leadership.
3. 2016 Texas Capitol Complex Master Plan
This multi-phased plan depicts a long-term vision for the state-owned property in the vicinity of the Capitol. The plan makes provisions for quality public realm, historic preservation, urban design, mobility, and connectivity with other districts. 
4. Central Health Brackenridge Campus Master Plan
Adopted in early 2016, this plan depicts a new, mixed-use community where people “live, work, eat, play and access health care service.” The plan provides a flexible framework for phasing in development over time.
5. Innovation District 
Downtown Austin’s east side has all the ingredients for creating an innovation district: the new Dell Medical School and teaching hospital, the planned redevelopment of the Brackenridge Hospital campus, the ongoing transformation of Waller Creek, the potential for lowering I-35 through downtown, the planned Austin Convention Center expansion, the new Texas Capitol Complex master plan, the new South Central Waterfront master plan, planned upgrades to Capital Metro’s MetroRail service, and the upcoming redevelopment of Plaza Saltillo.
6. Red River Cultural District
The Red River Cultural District Merchants Association, which formed in February 2016, is working with the City of Austin Economic Development Department’s Soul-y Austin Business District Incubator to implement a district plan. 


7. Waller Creek 
The Waller Creek Conservancy, in partnership with the City of Austin, is actively designing and redeveloping a 37-acre park district along the 1.5-mile stretch of Waller Creek in downtown Austin. The project will eventually create a series of connected urban park spaces. The first phase, involving the redevelopment of Waterloo Park to include a world-class amphitheater, is anticipated to break ground in late 2017.
8. Shoal Creek
The Shoal Creek Conservancy, in partnership with the City of Austin, is leading the effort to plan for and improve the Shoal Creek Corridor. Current efforts include a Shoal Creek Watershed Plan, a Vision to Action Trail Plan for the entire trail corridor, and a focus on improving Shoal Creek at Third Street, including the bridge crossing and historic rail trestle.
9. Mobility35: Downtown Segment of I-35 
As part of a set of major improvements to the I-35 corridor, the Texas Department of Transportation (TxDOT) is evaluating design options for the downtown segment of I-35, including one that would lower I-35 from Cesar Chavez to Eighth Street. The Downtown Alliance and partners will continue to advocate for the lowered option, which would significantly improve traffic flow and quality of life in the community.
10. Congress Avenue Urban Design Initiative 
In early 2017, the City of Austin selected Sasaki Associates to lead the creation of a vision and urban design concept for Congress Avenue. The Downtown Alliance and community stakeholder groups are partnering with City of Austin to guide the planning and public engagement processes.


11. Wooldridge Square Preliminary Plan
In 2016, Austin Parks and Recreation Department (PARD), in partnership with the Downtown Alliance, Travis County, Friends of Wooldridge Square, and the Austin Parks Foundation, selected landscape architecture firm .dwg to develop a preliminary plan for Wooldridge Square. The plan continues the momentum to improve and sustain the square, while respecting its neighborhood context and historical status. 
12. Downtown MetroRail Station Improvements
As part of a larger, TxDOT-funded upgrade to the MetroRail system, Capital Metro is developing improvements to the Downtown Station at Fourth and Neches. Improvements will enhance safety and station capacity, ultimately improving the Red Line’s service frequency and capacity. 
13. Republic Square 
This 1.7-acre, historic city square is serving as a model public-private partnership for Austin’s urban parks. Through a partnership between the Downtown Alliance, Austin Parks Foundation and PARD, Republic Square will be transformed to reflect the community vision outlined in the Republic Square Master Plan. The Downtown Alliance will be responsible for the ongoing maintenance and programming of the park when it re-opens in July 2017.

Downtown-Wide Efforts

Austin 2030 District
This District is a growing collaborative of property owners and managers, professional service providers, and community organizations that have committed to reduce the downtown business district’s energy use, water use, and carbon emissions — all while stimulating economic growth. The Downtown Alliance was a founding member of the Austin 2030 District and instrumental in its launch. Downtown property owners and managers have already committed 13.8 million square feet to the district.
Downtown Austin Parking Strategy
Led by the Downtown Alliance, the Downtown Austin Parking Strategy is a forward-thinking effort to improve parking in the downtown area. The initiative includes a full inventory of existing parking and an assessment of future parking needs. The project will result in a comprehensive strategy to improve downtown parking, which will be available in spring 2017. 
CodeNEXT is the City of Austin’s initiative to revise the land development code, which determines how land can be used throughout the city – including what can be built, where it can be built, and how much can (and cannot) be built. The draft code was released in early 2017, and is anticipated to be finalized and adopted in spring 2018.